In the technical world, we all are struggling for some creative and unique inventions like intelligent games. Specially technology-based startups are participating to level up the mobile game apps development. No doubt mobile phones are mostly used devices, so investment in mobile apps development is giving amazing revenue. Long story short, companies are enjoying the advantage of surging demand (mobile games application).
After gaining so many success stories, the number of mobile applications is increasing by their numbers, styles, innovations, themes, and especially by concepts. The unique concept and amazing features are the keys to game success and this is the reason that’s why companies are trying to grab a piece of the pie. While enjoying so many inventions, there are some ground realities like mobile application developers are facing a lot of challenges while app designing and development. Moreover, game application release and its marketing are some other hurdles that every developer is facing nowadays.
Let’s come and discuss what’s actually behind the camera. Cannot wait for that “what are the biggest challenges mobile gaming developers face in today’s app market”.
Selection of right Application
The most initial and important step, choose the right direction in which you want to work. And find out the intricate point that exactly what you want to develop?
Biggest truth: In the modern world we have a lot of mobile game applications stuff and in competitive markets, it’s actually hard to find a unique direction. Uniqueness and creativity are the most important elements to make your own space in the gaming world. And this is the only way to stand out and get noticed in the market. Mobile game developers are continuously working on the innovative concept because it’s a key to highlight your presence. The given keys are considered as mostly asked questions based on a quality idea, let’s have a look:
- What is the purpose of your game application and what functionalities it has?
- Is it your original idea or a scratch?
- Where are you standing out in the competitive market?
- Is your application being easy to redevelop?
- What kind of audience you are targeting?
- What will be the average price of the application?
Always choose the simple, productive, creative, and demanding idea to stand out in the market.
Huge competition and Overcrowded Market
This step is one of the most challenging moments when you know that your application is going to launch in the huge competition. One mobile game application has to face thousands of mature applications and if you have creative ideas, I bet you, you will win. On the other side, developers are also working on the tricks that engage their users with trendy application updates. No doubt things are going to be more difficult because every mature developer has some strong strategies behind its developer. Intelligent tip: don’t plan for the huge scale, choose your targeted audience wisely and then collect their demands, and finally consider them while application designing and development.
Another considerable element: developers should have a team in their friends/ family who worked to spread the application and aware of their surroundings. Basically, the game itself is an attention seeker but it’s up to your creativity and skill that how you create a sketch. Modern inventions can grab your user’s attention but your timely updates and engaging notifications are fruitful to cross the new one. Most importantly build up your loyal relation with your audience and give them surprise in the form of player’s battle, golden feature for active users, and many more.
Managing Finance and Adequate Funds
It’s an amazing puzzle to think of an idea for game development and then turns it into real shape. But this complete process required some significant capital. The most expensive features for game development are developers’ expenses, marketing, and stability expenses. Every company should be wise to manage their underlined expenses. Are you stuck in the problem of finding good investors? I have another plan for you. You can raise your funds from many resources like: ask your family and friends as an investor, loan from the bank, and joint venture organizations. All these ways are authentic and secure for a long-term funding perspective. The next step after fund collection is the right investment at the right place. Don’t choose complicated game development, be smart to pick the demanding and updated composition.
Development Technology
Don’t be worried about game development challenges, be calm and take these challenges as a forward step to meet the goals. After deciding all the above steps now think about the technical aspect. The first question is: what will be the suitable game development technology? After that make a decision to choose Native, Hybrid, and cross-platform mobile apps.
Do you want to know the pros and cons of these three techniques (Native, Hybrid and cross-platform)? The best way to gain valuable knowledge is articles, so many people make a comparison, read them, and make the right decision. Developers should smartly pick the best technology by knowing the positive and negative aspects, don’t forget to consider the nature of your current project. A choice of good technology helps you to avoid intricate problems, On the other side, you can even enjoy all in one solution. An uninformed decision is itself a trouble in the form of expense, poor client satisfaction, bad performance, etc. Try to make your game by using authentic platforms and enjoy pre-built functions for easy development and client satisfaction.
Devices and Screen Sizes Compatibility
In the modern world every end-user has different screen sizes, don’t worry let’s meet your audience’s expectations. Consider different available screens and try to fit your game application on all the devices.
It’s not an adorable choice if you are entertaining a few devices and screens, it means you are letting down your audience interests and expectations as well. Make a strong strategy for responsive app development and run fluidly on every screen. Many responsive application development platforms are available that allow you to compose different games and cover a huge audience.
Compatibility with Different OS’s
After solving the puzzle of the responsive game applications, now let’s come and make compatibility with different operating systems. Basically, you just need to consider three operating systems: Android, Windows, and IOS. All these operating systems have their unique UI objects and patterns as well. Game developers must have the skill to find out the bugs and fix them according to OS requirements. You can even avail the option of a beta version release, it’s fruitful for daily updates.
Promotion/ Marketing of Mobile Application
One of the most challenging and tricky phases for developers. Are you stuck in the puzzle of app marketing and promotions? What will be your reaction if you find the best and easy ways to promote your application? Cheers, follow me to pick the ideal solutions for promotion and get ready to generate high revenue. First step: make given challenges as a top best goal of app marketing:
- Organic Application Inventions – how to create the application searchable in store?
- User Acquisition – how to attract users for app installation?
- Retention – How to build up a strong relationship with the end-user?
- Monetization – keep an eye on who is installing a paid or free version of the application.
No doubt in this technical world most of the developers are launching amazing game applications but most of them let down their revenues just because of poor marketing. Game developers may use application store optimization and run different adds. These adds are a kind of notification to tell your audience about your new game invention. Spend money to earn money. VirtueNetz is ready to give remarkable marketing services to lead your game application on the other level of success. Let’s meet the expert team and solve all the underlined problems of application’s promotion and marketing.
Security
Security is one of the vital challenges which developers have faced for application stability. Your little bit of ignorance can turn into a high cost because once you lose your secrets it’s hard to collect again. On the other side, security has another aspect in the form of customers’ attention and feedback. Developers are responsible to listen to user’s feedback, in case of bugs detection they have to fix quickly. In technical words, it’s very hard to make trustworthy goodwill, and security is an unbeatable element to win the audience. It’s an essential element if someone is using your game application at an official level and doesn’t ignore security protocols at any rate. Some challenging security issues are discussed below:
- Hackers
- Viruses
- Malware
- Software/ hardware fragmentations
During game application development, secret data and information should be hidden in strong codes because hackers are also working day and night to break the digital security barriers.
Application Distribution Control
Every developer wishes to launch its application on different platforms like Apple play store, Google play store, and many more. Games application distribution in itself is a big challenge because there is no direct and shared control of the distribution. Developers need multiple carrier’s approvals if they want to avail pre-loaded distribution. After this step, development must keep an eye on the application configuration (both software and hardware perspective).
