Nothing more impactful than an elaborative, funny, and compressive video, it’s a mature contribution to improve your next email campaign. The audience gives a sparkling response when they find an energetic video clip in their email. A lot of questions rise up in mind about which kind of video clips should be added? How to attach expressive clips to maintain viewer interest level? How to explain all the required material in a small chunk of video for email campaign improvement? Where to add and how to add a video in an email?
Here the given discussion is all about the solution against all problems. Let’s come and join us to lead your business on the other level of success.
- Add Video in HTML5 code
HTML5 videos are probably the most ideal approaches to utilize recordings in your email. In any case, even this strategy has some disadvantages: not the entirety of customer’s email suppliers will show HTML recordings in the email as a matter of discussion.
In the event that you need to confirm that your receiver will get a video in the email sent by you. There are a couple of “cheats” you can apply to achieve decided goals and impact.
- Use of Accurate GIF
GIFs are an extraordinary option in contrast to recordings. GIFs are generally lightweight, small, and can assist you in CTR enhancement and pull in customers. GIFs are used to introduce the main attributes of a brand’s services. Attempt to try not to embed lengthy GIFs because, in contrast to recordings, it is extremely difficult to stop the GIFs. GIFs are easy to design you can freely make your own GIF, use your related GIF in the video and share this material with customers for attractive entertainment.
- Attach Links
The least complex approach to utilize video with the email is to just embed a connection (link). You can either add GIF to the email message by adding a clickable link but it’s attached with the conversation. On the other hand, the advertiser should make sure that email text should be catchy and interesting particularly when you are going to compose a simple message with a link attachment. There is another best tip: add some links at the end of the email message because when the reader goes through the complete content and sees the link at the end of the text, the reader will definitely click on the link before closing their tab.
- Apply Cinemagraphs
Cinemagraphs are not really different from GIFs just one thing is distinctive: in GIFs, the entire picture is moving, but on the other hand in cinemagraphs, the base is always the same not changing just a couple of components are changing their position. The best part of GIF is, you can easily make your own GIF and attach it with related video and have some fun with your customers.
Why Video are important for Email Campaign?
- Personalized video for sales growth
A necessary and important tip for trustworthy goodwill. Every email receiver needs some previous details about any company before placing an order. The one good way of elaboration is to send a personal record of a previous sale through your email campaign.
On the other hand, when your team is planning and working on some sale project, you must record a simple video maybe a screen recording to alarm the audience that you are planning a big thing in their favor.
Just think what’s the magic behind this strategy? Not complicated, when viewers think that company is working for some interesting sale, they just make their mind of grabbing. The second most impact of this tip is trust, when people view that in the last sale you get growth, they come close to the company’s services. According to research most of the well-reputed companies are gaining 30% more by applying this video-sharing strategy.
- Joyful journey of clients in your video
All companies have some happy hours of services, with customers and with employees, etc. sometimes we have to make a fun video to entertain the email campaign crew. Most of the time companies want to enjoy coffee time and exercise time with their happy customers and employees, simply capture them and edit a video. If you are going to plan a trip or going to attend a conference, turn on your camera and start to record a video.
There are so many ideas to make delightful video for your email viewers as we discussed above and a few more are share in the follows: capture the peaceful moment to yoga, positive discussion clips, past growth of the company, ideas of a new invention, etc. when you share all this personal stuff with your viewers, they get to indulge in your attractions. And email is one good way to spread your video message to grain worldwide clients.
- Attractive video landing site with strong CTA
We examined in the previous discussion when you attached a video with any email for beneficiaries to observe directly inside that screen isn’t regularly a best practice. Because of restrictions set up by many email suppliers. Flip around that grimace, however, in light of the fact that this is really something to be thankful for.
Consider everything: You need some email followers to achieve a particular activity and the same activity is not allowing viewers to spend more time in the inbox. Something else to consider is there any way a video inside an email would play on portable devices. This is a point of discussion. When you are attaching any video in your email, people who are iPhone user, they simply click on the link and the video started playing on the whole screen. SO, viewers are not additionally seeing that call to action.
- Share clients feedback video in your leads
The old saying, “people pick quickly by observing rather than listening”. Who doesn’t want to see brand reputation in front of their customers? definitely, every new customer wants to see your previous relationship with customers and want to know about customer feedback on your services. To run this requirement smoothly, here is a tip of feedback video sharing through an email campaign. All this trustworthy goodwill contributes to the client’s growth and customer growth directly affects your business stability and profit ratio.
- Current client’s reaction on Recent services
Most of the old reviews get less priority by viewers because obviously when anyone wants to grab new products why people consider your old reviews? To fill this trust gap from customers, end, try to add recent reactions in the next email campaign in the form of a fascinating video. Best Tip: To edit energetic video, add some feedback snapshots with business statistics according to a specific product.
- Video of comparison and growth of brand
Why business statistics are necessary for a client’s growth? The answer is simple, people love to observe the brand reputation before making any investment. What to do for commendable brand video based on growth analysis?
Pick the previous years’ statistics and arrange current year analysis and make a comparison by sing any platform and make a video to motivate your customers. the best way to send this video to your audience is through an email campaign. On the other hand, this growth video also contributes to clear the fact that why your brand is unique and best in the competitional market.
- Use GIF in your Video Marketing Email
A short video with interesting fun spreading elements is a most lovable and viral video to attract attention. GIF is a short name of actions and a way to send moving characters, you can easily attach related theme GIF in your video to elaborate your idea quickly and smoothly. A laughing GIF motivates the viewer to observe your services keenly because with a fresh and positive mind anyone can make the correct decision.
Adding GIF in your video also helps you to make a short and the point video, because maximum attractive things are covers in GIF actions. In other words, the combination of GIF and real video content are a spark to lighten up all candles of your audience. On tricky thing that we have to consider is GIF timing in your video, because the matching timing is the foremost reason for attraction.
- Announce about your plans through Video
Preplanned services should be announced before launch because it is very important to grab the audience’s attention and build up their mind before offering them anything interesting. Coming services should be announced through video in the form of an email campaign.
According to the research, the email audience prefers to watch the video before leaving the window. It’s optional that company may not reveal a complete idea through video, an energetic trailer is enough to alarm your interested audience. Nothing gets higher than new interesting inventions and these announcement videos are one good choice to improve your next email campaign.
- Share Brand’s Culture Through Video
Things that always participate to enlarge the company’s reputation are sharing the brand’s cultures in the form of an ideal video. The formula behind this strategy not only improve email campaign but also give a high edge in sales and services promotions. Because we have different audiences with distinctive cultures, when you send accurate videos to a specific group it just viral your concept and contribute to improving your email campaigns.
What you want more? Just review the above few tips and convert your planned goals into reality.
When to Use Videos in Email Campaign for Sales Growth?
- At Recognition Step
- At Consideration Step
- At Transformation Step
- At Retention Step
Unforgettable Tip for Improving Email Campaign
- Use Fascinating graphics
- Pick Accurate Collection of Words
- Direct conversation to Audience
- Video will Well Reputed Tools
- High Quality Video Quality
- Fine Audio
- Short but Elaborative Video
- Clear Video, Don’t Keep Hidden Stuff
- Well Editing, Scrip and Shoot Practice
- Measuring Success
