Facebook is the most popular social media website with 2.7 billion active users. Which also makes it one of the best platforms to advertise your business. Thus, the important question that “Are Facebook ads worth it?” is necessary to be clear before any investment.
Social media has become a vital part for any business growth and success
Whether it is for professional or personal use, social media is the right choice to connect to a global market of consumers. If your business fails to achieve a strong social media presence, you are not moving forward.
Get the best social media marketing services for better conversion rates and increased traffic.
Even the smallest brands are looking for social engagement and consumer-targeted advertisements through Facebook to increase awareness and conversion.
However, everyone is looking for an answer to Are Facebook ads worth it?
We say “YES” Facebook ads can be very effective for increasing leads, conversion and traffic if that is what you are looking for. But only if you work with a perfect strategy.
Facebook allows different formats for advertising, depending on your business needs and objectives. Such as some ads help you to collect email addresses to get back to an interested audience and some are used for better conversion.
It is an easy yet very effective way to quickly upload and run advertisement through social media. Facebook gives a minimum investment of $1 per day (depending on certain factors it can change). All you need is money to invest starting from any level, and you can reach to the targeted audience
Facebook Ads platform offers great scalable growth.
With such a big audience on Facebook, it is complicated to differentiate which are actual buyers and which ones are not.
Therefore, the Facebook algorithm is programmed in a way that it determines interested people who want to buy the product rather than the usual who would just come on your site but do not make any purchase.
The percentage of actual buyers is very small, and your ad must be shown to this limited set of consumers. Thus, conversion ads are more expensive.
Facebook Ad Campaign Strategies to improve the conversion rate
There is no simple or straight answer to Are Facebook ads worth it? We have talked about how it can help in any business growth. However, handling Facebook campaigns are different than using them as any social media platform.
Find out effective digital marketing solutions for your business.
You do not want to keep investing in ads promotion just because you got an opportunity. There is always a proper way to get started with the right track and every business should make the best out of such a well-designed advertising platform.
Here is our guide to getting started:
Facebook Pixel
It can be very critical to start with Facebook pixel. You can add it into the website code and can easily Track your targeted audience that visits your website. It allows you to keep track of specific visits for a specific activity.
Build ads focused on your goals
Facebook advertising gives you different stages for marketing according to different categories you can specify your objective you want to achieve by this platform. Such as, whether you want brand awareness, conversion etc.
Know your priority before any investment
Target audience precisely
Facebook gives you a massive opportunity to precise your targeted audience by a custom edition of age, location, gender and many more.
Where most of the business struggle to get to that minimum percentage of users who are interested, Facebook ads make it achievable by custom audience options.
Add your Creativity
We all know Facebook is not an eCommerce website, it’s a social networking platform where people are more interested in getting connected.
Advertisements are a side part if you want to get benefit from this opportunity you need to be more creative in content and presentation.
Always Monitor
Facebook ads can be a powerful marketing approach for any business industry. Which also makes it a difficult one.
It is not a one-time investment. Your campaign needs to be managed and applied with a strong strategy, that also needs a change with time.
Thus, keep a manageable situation and learn to work side by side your goal and long-term achievements for successful spending.
How does Facebook Advertising work?
As important as it is to learn how to start with Facebook ads promotion, you also need to learn how it works, only then you can compare to answer Are Facebook ads worth it?
- The very first step is to select the main objective focused on your business goal and your targeted categories from three different stages that Facebook gives:
- Awareness Stage Objectives: Given for brand awareness
- Consideration Stage Objectives: Given for increasing leads, traffic, better user engagement and app installation
- Decision Stage: Given for better conversions, visitors and product sales.
- Select your custom audience to target specific users, that you want to show your ads or want to get on your website.
- Add location, age, gender, language for basic targeting depending on your specifics.
- Add demographics, interests and behaviors for detailed targeting of audience.
- Add target by connections such as friends of people who have liked your Facebook page, friends of people who have visited your website etc.
- Add placement, to specify where you want ads to be displayed. Select “automatic placements” to get a better idea.
- At last, select your budget and schedule depending on your business needs and plans.
Advantages of Facebook Advertising
- You can Target large Global Audience
- More focused on Targeted Audiences
- Gives you Extensive Analytics
- Adds up an Impressions of your Business
- Gives you a variety of Formats and Mediums to Advertise
- Offers a proven ROI
So, Are Facebook ads worth it?
If you have a good number of active user percentage, Facebook advertisement will probably the best platform to invest.
To get organic potential traffic, it is a good way to reach your buyers
As Facebooks keeps updating their algorithm it also boosts the reach of organic audience and the ability to achieve your marketing goal.
